01 January 2007

Google Vs. Yahoo

by Jeffrey E. Collins

It goes without saying that there are a multitude of Web sites on the Internet. What may be a little less obvious to the untrained eye is the preponderance of poorly designed, inefficient, or nonfunctional Web sites. This white paper will briefly discuss general criteria for evaluation of a Web site by focusing on two Internet search engines, Google (www.google.com) and Yahoo! (www.yahoo.com), as illustrative case studies. This evaluation will then allow you to establish an effective and user-friendly Web site. This white paper may come in handy for SIRLS students as they develop their professional ePortfolios.

The content of a Web site is the most important predicator of value. However, there are also several other key factors in determining whether a site will be successful in accomplishing its goals. These include usability, design, consistency, navigation, and simplicity. The analysis of Google in comparison to Yahoo! contributes much to the understanding of what makes an effective Web site.

Download PDF of this website appraisal.

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